Landa was introducing a new printing technology (Nanography®) to the market and new digital printing press. This introduction required significant education and cross-discipline training including:
- Technology introduction
- Sales support and training
- Customer, technical and business training
- Service and support build-up
Landa was tasked with all of this while using old methods and tools such as static presentations, PDF documents, disparate images and videos which required a huge effort. Retention of key knowledge was compromised requiring additional training sessions and ‘ping pong’ between domain experts and technical writers.